Director of AI Innovation

TroySarchiapone

[ 00 ] Profile

Hello! I'm Troy, the Director of AI Innovation at AdsIntelligence. My day to day consists of building AI tools, connecting data across platforms, and helping my team use AI to uncover better insights for our clients.

My work→

0: Months building with AI
'0: Graduated with my bachelor's
Top 0: School-wide entrepreneurship challenge
'0: MBA in AI

Claude CodeCodexOpen Source ModelsAgent OrchestrationMCP ServersMarketing AttributionTracking PixelsTeam TrainingClaude CodeCodexOpen Source ModelsAgent OrchestrationMCP ServersMarketing AttributionTracking PixelsTeam Training

[ 01 ] About

Passionate about what I do.

Troy Sarchiapone presenting on stage — Entrepreneurship challenge

Who I am

I'm Troy Sarchiapone, Director of AI Innovation at AdsIntelligence. Day to day, I build the tools that help our team move faster and do better work for clients.

I studied business technology and I'm wrapping up an MBA focused on AI, but honestly the part I like best is just building things. Somewhere along the way I got decent at turning an idea into working software by using the tools that AI gives us these days. I find it fun to look for something worth solving, and then make that solution a reality.

Education

2025

Messiah University

BS Business Administration, Tech and Ops Management, Marketing Minor

December 2025

2026

Messiah University

MBA, Concentration in AI

Expected December 2026

[ 02 ]

What I do

What I Build With

Day to day I'm working in Claude Code and Codex, plus a handful of open source models depending on the job. My time also goes into agent orchestration and building MCP servers.

The Right Tool for the Job

One pattern I use a lot: let a stronger, more expensive model handle the actual thinking and decision-making, then hand the repetitive stuff off to something lighter and cheaper. You still get good judgment where it matters, but you're not paying premium prices for every small step, and the lighter model is still very effective at working through the problem. End result is better output for less money.

Still Learning

I'm finishing an MBA with a concentration in AI, and I've also completed courses along the way such as Claude Code in Action, the AI Fluency framework, and an intro course on MCP, all published by Anthropic. Overall, it's just staying curious about the AI world that is changing daily.

Training Teams on AI

I work with my team past just talking about AI and into actually using it. I set it up and show people how it fits into their day to day.

[ 03 ] Volunteering

Giving Back

01Community outreach

Bethesda Hotspot outreach

Messiah University Agape Center

I served every week with the Bethesda Hotspot outreach, showing up as a steady role model and sharing in devotionals with kids and teens who have been through hard times.

01 / 02

MyWork

Full-Funnel Attribution

Claude CodeSupabaseVercelCloudflare

Software for homebuilder clients that follows every customer from their very first website visit all the way to a home sale, and points to the exact ad that brought them in.

2026

/Built a custom tracking pixel that shows more data than Google Analytics.
/Scoped out the whole stack: the frontend, Supabase, Vercel, Cloudflare, Resend, and Sentry.
/Built it with Claude Code, carefully managing context and passing tasks between models.

Paid-Media MCP

Claude CodeAPI'sMCP

One MCP that pulls every ad platform's data into a single place, so the paid media team can grab campaign numbers right from any LLM to deliver better insights for our clients.

2026

/Built with Claude Code and wired straight into the team's own Claude plan.
/Made it possible to uncover insights from campaign data that were out of reach before the MCP was in place.

AI Implementation

TrainingStrategyBetter Results

I implemented AI across a 30-person agency within my first three months there, from the initial setup to helping the entire team uncover insights that deliver better results for our clients.

2026

/Set the agency up on a Claude Team plan and trained the team on how to best work with LLM's.
/Built software using AI tools to deepen our insights and better serve our clients.

[ 05 ] Contact

Reach Out!

I'm always happy to hear from people, whether you have a project in mind, want to team up, or just feel like saying hi. Email is the quickest way to reach me.